Most audiences are a mix, and now you can give that mix a name.
Facilities and Front Office together. Marketing plus Communications plus the colleague who sends the newsletter. The works council plus the three office managers. These are real audiences, and every communications team works with them every week.
Bloom Groups lets you build exactly that. Combine as many existing groups as you need, add individual people alongside them, give the whole thing a name that makes sense to you, and pick it wherever Bloom asks who something is for. It all happens in Bloom, so a new audience no longer has to start with a request to IT and a change in Microsoft Entra ID.
Existing groups and individual people, side by side
A Bloom Group brings together the groups you already have. SharePoint groups. Security groups and Microsoft 365 groups in Microsoft Entra ID, including the ones behind your teams in Microsoft Teams. And individual people alongside any of them.
Combine them in any way you like: one group, or five, or five groups and three people. There is no rule that says a group has to be the starting point either, because a Bloom Group can just as easily be six colleagues you picked by name.
Everything you have already built keeps working for you. When someone joins Facilities in Microsoft Entra ID, they are part of every Bloom Group that includes Facilities, the same day. You are naming a combination, not maintaining a copy of it.
The group tells you what it adds up to while you build it. Underneath the members you see what went in, “1 group, 2 users”, and how many people that comes down to today.
Those totals are worth a word. A Microsoft Entra ID group inside a Bloom Group keeps living its own life outside Bloom, so its size can change without anyone touching the Bloom Group. The membership follows along on its own, and Recalculate user counts in the overview brings every total back up to date whenever you want to see exactly where you stand.
Each Bloom Group stands on its own, so what you see on the screen is the whole group. One look tells you who is in it.
A name people recognize, in their own language
Every group carries a title and a subtitle, and both can be entered per language. The dialog puts a tab at the top for each content language you configured for your tenant, so the group reads the same way for everyone who works with it.
That subtitle earns its keep. It travels with the group into every picker, so the next person choosing an audience reads “Partner agencies that sell our trips. They only see the content meant for partners” instead of guessing what a name means. Give the group an image or let it take its initials, and it stays recognizable in a list of twenty.
Owners keep their own group sharp
A Bloom Group can have owners, and that is what makes this scale.
An owner maintains the members and the metadata of their own group, in the same screen, without full administrator permissions. Your HR manager keeps the HR audience right. The works council secretary keeps the works council right. The people who know the audience best are the people who maintain it, and they can do it the moment they think of it.
Creating new groups stays with your Hub administrators, so the set of audiences your organization works with is still a deliberate one. Owners look after what they own.
Pick it wherever Bloom asks who something is for
Set a group up once and it is waiting for you everywhere it counts. Wherever Bloom asks who something is for, your groups are one of the options: the audience of a widget, the owners and visitors of a board, an urgent message, an app in the app launcher. If there is a people picker, they are in it.
In the picker a group arrives with its image, its subtitle and its current number of users, so you can tell two similar-sounding audiences apart before you choose one.
Change the membership later and every one of those places follows, because they all point at the same group.
Person fields stay personal
A handful of fields keep offering individual people, because that is what they are for.
The person filter in Search and in Files finds documents by their author. The approvers field in Approvals points at someone who makes the decision. The calendar picker in Calendar shows one person’s calendar, and the contacts field on an app gives people someone to reach out to.
Precise where it should be personal, flexible everywhere else.
Audience targeting that keeps up with your organization
Teams move quickly. Someone joins a project, someone takes over a role, someone covers for a colleague through the summer.
Bloom Groups gives you a place to describe those groupings in your own words, hand them to the people who know them best, and use them everywhere at once. Your structure in SharePoint and Microsoft Entra ID keeps doing the heavy lifting. The everyday grouping happens where it belongs, in Bloom.
Ready when you are
Bloom Groups is live. An administrator opens Bloom Groups in the admin center, creates the first groups, assigns owners, and they show up in the pickers straight away.
Want to try it on your own audiences? Book a demo.
